Popular matchmaking website Bharatmatrimony has come under fire for a recent advertisement that allegedly conveyed a Hinduphobic message. The ad stated that during the Holi festival, women from the Hindu community face harassment and encouraged the Hindu society to create a more “safe and inclusive” space for women.
It is being alleged that the ad was created by the creative head, Heiderali Amir. Many social media users have called for a boycott of Bharatmatrimony and demanded action be taken against Ali. The ad has been criticized for targeting the Hindu community during their festive season while ignoring other community celebrations.
In response to the controversy, Bharatmatrimony has not issued a statement. However, many have expressed disappointment with the company’s actions and called for them to take responsibility for their actions.
“We at Chhattisgarhsamachar condemn such cheap publicity stunts by brands and respect all religions and their festivities,” said a spokesperson for the publication.
The backlash against Bharatmatrimony highlights the importance of respecting cultural and religious celebrations, and the potential harm that can be caused by insensitive advertising.
